Short answer: There is no single best retention editing course. If you are new to editing, start with free official training (DaVinci Resolve's training books or Adobe's Premiere tutorials) and YouTube's own help on audience retention. Once you can edit, choose a course that teaches retention decisions (hooks, pacing, structure and reading your retention graph) rather than effects, and pick self-paced or cohort-based depending on whether you need feedback on your own videos.
Disclosure: Asendify makes two of the options below (the book and the Accelerator). We have described every option, ours included, using only what its official page says, and we have not ranked our own options first. Prices are as listed on the official pages on 11 October 2026 and can change, so check before you buy. Sources are listed at the end.
What should a retention editing course actually teach?
Retention editing means editing a video so more viewers watch more of it. That is a different skill from learning the software. You need both, but in order: first you learn to cut, then you learn what to cut and why.
A course that teaches retention properly should cover:
- Reading retention data, so you can find the exact second viewers leave.
- Hooks, so the first 30 seconds keep the promise of the title and thumbnail.
- Structure and open loops, so there is always a reason to keep watching.
- Pacing and pattern interrupts, so the video never drags.
- Practice on real videos, ideally with feedback.
If a course mostly teaches transitions, presets and effects, it is a software or style course, not a retention course. Our guide to what a retention editing course should cover goes deeper on this.
Training a team of editors? See retention editing for agencies. Only want to learn one technique? See is there a course that teaches open loops?
Which retention editing courses and resources are worth considering?
Here are nine options, from free to cohort-based. Each one has a "best for" label, because the right choice depends on where you are now.
1. YouTube's own resources (free)
- Made by: YouTube.
- Format: The YouTube Creators website and YouTube Help articles.
- What it covers: The Creators site has guides for starting, creating and growing a channel. The Help article on key moments for audience retention explains intros (the share of viewers still watching after 30 seconds), top moments, spikes and dips, and how typical retention compares a video with your 10 latest videos of similar length.
- Price: Free.
- Best for: Everyone. It is the best free way to learn what your own retention data means. It is not an editing course.
2. DaVinci Resolve official training (free)
- Made by: Blackmagic Design.
- Format: Training books for DaVinci Resolve 20 (including The Beginner's Guide and The Editor's Guide) with lesson files and online exams towards certification, plus training videos.
- What it covers: The software itself: editing, colour, audio and effects. It does not teach YouTube retention.
- Price: DaVinci Resolve has a free version, and Blackmagic released the Resolve 20 training books as free downloads.
- Best for: Complete beginners who need software basics at zero cost.
3. Adobe Learn: Premiere tutorials
- Made by: Adobe.
- Format: Short video tutorials, mostly beginner level and a few minutes each, such as "Get to know Premiere" and "Add clips to your sequence".
- What it covers: Premiere basics, plus topics like colour grading, masking and sound design.
- Price: The tutorial page does not list a price. Premiere itself is sold through Adobe plans.
- Best for: Beginners who have already chosen Premiere and want official, bite-sized lessons.
4. Video Editing with Final Cut Pro X: From Beginner to YouTuber (Ali Abdaal, Skillshare)
- Made by: Ali Abdaal, on Skillshare.
- Format: 34 video lessons, about three and a quarter hours in total, marked beginner level.
- What it covers: A three-stage workflow: a rough cut ("A-Cut Assembly"), B-roll such as titles, lower thirds, images and screen recordings, then finishing touches like music, sound effects, audio EQ and compression, and colour grading.
- Price: Part of a Skillshare membership. The class page does not list a separate price.
- Best for: Mac users editing their own talking-head videos in Final Cut Pro.
5. YouTube Editing: Enhance Videos (Coursera)
- Made by: Instructor Cara Nicole, as part of Coursera's YouTube Content Creator Pro Specialization.
- Format: About one hour, self-paced: two videos, two readings, an editing activity and a knowledge check.
- What it covers: Trimming, cutting, pacing, transitions, audio enhancement and visual design, with storytelling, branding and viewer retention.
- Price: The page shows "Enroll for free" and says it is included with Coursera Plus. A certificate requires a paid option.
- Best for: A quick, structured overview, or anyone who wants a certificate.
6. YouTube Masterclass (Video School)
- Made by: Phil Ebiner, with YouTubers Mike and Lauren Moyer.
- Format: Self-paced video lectures with a downloadable workbook and lifetime access.
- What it covers: The whole channel: setup, equipment, video creation and editing, titles and thumbnails, analytics, Shorts and making money. Editing is one part of many.
- Price: $19 on Video School's own site, with a 30-day money-back guarantee.
- Best for: Beginners who want an affordable all-round YouTube course.
7. Part-Time YouTuber Academy (Ali Abdaal)
- Made by: Ali Abdaal's Lifestyle Business Academy.
- Format: Self-paced, with 20+ hours of core lessons, 16+ hours of bonus modules and lifetime access.
- What it covers: Niche, titles and thumbnails, scripting, content planning, analytics, hiring editors and monetising. It includes a 3-hour Final Cut Pro editing course as a bonus. The page does not list a dedicated retention-editing module.
- Price: $995 one-time, or spread over three months, with a 30-day money-back guarantee.
- Best for: People with a full-time job who want a complete channel-building system, not just editing.
8. Secrets to become a celebrity on Youtube (Asendify's book)
- Made by: Asendify (us).
- Format: A digital book, downloaded instantly after purchase.
- What it covers: The retention-editing framework we use on client channels: hooks, pacing and pattern-interrupt techniques, retention diagnosis and real before/after breakdowns.
- Price: £304.50 one-time (£210 guide + 45% service fee), or ₹34,999 in India.
- Best for: Creators and editors who can already edit and want a complete written retention system to apply on their own.
More on the book page.
9. Retention Editing Accelerator (Asendify)
- Made by: Asendify (us).
- Format: A six-week cohort with 10 seats per round, weekly lessons, live group sessions and feedback on your own videos every week. Plan for about 3 to 5 hours a week. The next round starts Friday 16 October 2026.
- What it covers: Week 1, retention diagnostic. Week 2, hooks and the first 30 seconds. Week 3, structure and open loops. Week 4, pacing and pattern interrupts. Week 5, visualising dense ideas. Week 6, consistency and compounding.
- Price: £2,023.91 one-time (£1,395.80 course + £628.11 service fee, 45%).
- Best for: Creators and editors who can already edit and learn faster with deadlines and someone reviewing their work.
More on the Accelerator page.
Which option is best for you?
- Complete beginner, no budget: DaVinci Resolve's free training, plus YouTube's retention help.
- Beginner already using Premiere: Adobe's Premiere tutorials.
- Beginner on a Mac with Final Cut Pro: Ali Abdaal's Skillshare class.
- Want a short course with a certificate: Coursera's YouTube Editing: Enhance Videos.
- Want cheap all-round YouTube basics: Video School's YouTube Masterclass.
- Want a full channel-building system: Part-Time YouTuber Academy.
- Can edit, want a written retention system: Asendify's book.
- Can edit, want deadlines and feedback: the Retention Editing Accelerator.
Who should not buy Asendify's options?
We would rather you skip our options than buy the wrong thing:
- Complete beginners. Neither the book nor the Accelerator teaches software. The Accelerator page says you need to be able to edit basic videos yourself or work with an editor. Learn the basics free first.
- People who will not apply it. A retention system only works if you change real videos and check the results.
- Anyone who cannot give 3 to 5 hours a week should not join the Accelerator. The book is the better fit.
- People who want the whole channel strategy (niche, monetisation, hiring) more than editing. A broader YouTube course will suit you better.
How do you judge any course before you pay?
- Does it teach decisions or effects? Look for hooks, pacing, structure and retention data in the curriculum.
- Does it use real retention graphs? Retention is measurable. A good course shows you how to measure it.
- Will you practise on your own videos? Watching lessons is not the same as changing your timeline.
- Can you check the teacher's work? Look for channels or case studies you can verify yourself.
- What happens if it does not work for you? Read the refund terms before buying.
Be wary of any course that promises a specific income or view count. Nobody can guarantee that.
Frequently asked questions
What is the best free way to learn retention editing?
Combine YouTube's own help on audience retention (it explains intros, dips, spikes and typical retention) with free software training such as DaVinci Resolve's official training books. Then practise on your own videos and read the retention graph after each upload.
Do I need to learn editing software before a retention editing course?
Yes, in most cases. Retention courses teach what to cut and why, not which buttons to press. If you cannot yet make a basic cut, add B-roll and export, start with free software training first.
Is the Retention Editing Accelerator for beginners?
No. The Accelerator focuses on retention decisions, not software tutorials, so you need to be able to edit basic videos yourself or work with an editor. Complete beginners should start with free training.
How much do retention editing courses cost?
On the official pages we checked on 11 October 2026, options ranged from free (YouTube Help, DaVinci Resolve training) to $19 (Video School's YouTube Masterclass), £304.50 (Asendify's book), $995 (Part-Time YouTuber Academy) and £2,023.91 (Asendify's six-week Accelerator). Prices can change.
What is the difference between a YouTube course and a retention editing course?
A general YouTube course covers the whole channel: niche, equipment, thumbnails, monetisation and some editing. A retention editing course goes deep on one thing: editing so viewers keep watching, using hooks, pacing, structure and retention data.
Sources
- YouTube Help: Measure key moments for audience retention
- YouTube Creators
- Blackmagic Design: DaVinci Resolve training
- Digital Camera World: Blackmagic releases free DaVinci Resolve 20 training books
- Blackmagic Design: DaVinci Resolve (free version)
- Adobe Learn: Premiere
- Skillshare: Video Editing with Final Cut Pro X, From Beginner to YouTuber
- Coursera: YouTube Editing: Enhance Videos
- Video School: YouTube Masterclass
- Lifestyle Business Academy: Part-Time YouTuber Academy
- Asendify: Secrets to become a celebrity on Youtube
- Asendify: Retention Editing Accelerator